CLIENT
Christine Noffz Coaching & Consulting
PROJECT
The client had established her business, but needed a brand that would establish her identity in the marketplace, as well as a website that better represented her level of professionalism to potential clients.
PROCESS
I worked through several metaphors for what a life coach provides. We landed on the compass as a way to visually represent her services, which include helping clients find their personal and professional direction. Some of the initial designs are below, which illustrate the progression to the final design.
EXECUTION
A new logo available in a variety of file formats and color variations was supplied, as well as a new website she could edit independently through WordPress. A new business card, rack card, and other materials were also created.
